Reimagining a walk on the wild side.

What existed: A trucker hat with a cult following.
What was needed: A creative strategy that not only reflected the authentic voice of “The Farm” but could grow the business from a trucker hat company to a lifestyle brand.

The Farm is unfiltered, and unafraid to get out there, ruffle some feathers and… #unleashthewild. This simple and wearable trucker hat with animal patch concept has become a global success. In fact, the brand was recently cemented in pop culture history when adorned by a Simpsons character. We worked with Ben Goorin who created The Farm 15 years ago to help him bring this brand to the next level. We imagined what this brand could be and then helped to translate our concept to product. A new, but very fun challenge for the Herd team!

Work Includes:

Brand Positioning
Creative Strategy
Campaign Development
Creative Direction
Brand Voice
Copywriting