An artful brand from the ground up.

What existed: A beautiful vision for a soulful brand.
What was needed: A visual identity and digital experience that reflects their unique style.

Serena Dugan is an artist and textile designer who was Chief Creative Officer of Serena & Lily, the home and lifestyle brand she launched in 2004, and is now at the helm of her namesake brand. She believes in seeing the artist’s hand in everything she creates. We worked closely with Serena to create a logo and brand identity that reflects this sentiment while complementing her uniquely artful style. We then designed the digital world of Serena Dugan Studio.

Work Includes:

Logo Development
Brand Identity
Website Design
Website Development

Logo Development