A refresh infused with story and soul.

What existed: Iconic products and a rich story that wasn't being expressed.
What was needed: To redefine what the brand means for the modern world.

A Hawaiian heritage brand, Reyn Spooner defined the Aloha shirt and lifestyle in the 1960s. We worked with Reyn Spooner to reawaken the brand and get to the heart of what they're all about. Balancing a legacy of soulful craftsmanship with a Pacific flair for adventure, we tapped into this spirit of Hawaii to create brand and marketing materials that told their story through a deeper lens.

Work Includes:

Brand Story-telling
Brand Design Language
Social Channel Audit
Social Media Strategy
Social Content Creation

Brand Positioning
Creative Direction
Campaign Development
Brand Photography
Brand Tone of Voice