A tale of two brands + one customer-centric digital space.

What existed: Two unlikely brands under one umbrella. The first, a heritage hat brand (Goorin Bros.) with a traditionally brick and mortar business. The second, an edgy trucker cap (The Farm) with an enthusiastic cult following.
What was needed: A modern digital experience that allows these 2 very different brands to co-exist, puts the customer first, elevates the brand and differentiates Goorin from the competition!

Goorin Bros. has been proudly making hats that showcase the best of American craftsmanship since 1895. When Ben Goorin took over the family business, he decided it was time to create a new crop of hats that was 100% free range and The Farm was born out of that same commitment to quality, just with a walk on the wild side. We worked directly with Ben to help redefine how both brands live together and translate to a virtual audience. We crafted 2 unique landing experiences, united by the castle icon, that share a single URL. Both are customer-centric experiences that educate hat buyers and make the hat buying process easy and fun!

Work Includes:
Brand Positioning
Website Design
Website Development
Creative Direction