Stepping into the spotlight.

What existed: A brand with some name recognition and a very high-quality product that was ready to evolve into a more fashion-forward space and reach a broader audience.

What was needed: A unique brand narrative that could put the founder and creative director front and center and a brand image that felt deserving of the high price tag. 

We worked directly with founder Bettina Benson to do just this. From brand identity to brand strategy, to creative conceptual development, to execution—we worked together to evolve the brand story creating a narrative that is not only unique to them but elevated the brand image to an entirely new level. First, we tied Bettina to the brand in an undeniably profound way by taking Chloé Kristyn and re-branding it: Chloé Kristyn By Bettina. This shift allowed Bettina to finally come out of the shadows, step proudly into the light, and be recognized as the founder and creative director behind the successful brand she had built. We then identified an ownable truth that was authentic to not only Bettina but also the brand and the product: Strength and sophistication underscore everything they do. From this powerful insight, we created a new brand concept: Existing at the intersection of feminine and fierce. 

Work Includes:

Brand Identity
Brand Positioning
Brand Strategy
Brand Concept
Brand Development
Creative Direction