A nod to the past to usher in the future.

What existed: A globally recognized, iconic brand that had lost its way. They were once edgy, sexy and boundary pushing, but the infamous “Marky Mark” days were now far behind them. They had become safe, expected and comfortable and it was time for that to change.

What was needed: To lean in on their rich history to re-claim what was once so rightfully theirs. Sexy had started here and it was time to take it back!

Work Includes:

Brand Positioning
Art Direction
Campaign Development
Brand Photography