A blueprint that translates across oceans.

What existed: A well-known brand in Japan with outstanding products, but little recognition in the USA.
What was needed: A brand book and positioning that reimagined who they are.

Well-known and respected in Japan but virtually unheard of in the states, Briefing came to us to help change this. We worked with Briefing to create an ownable brand positioning that would translate to an American consumer. This positioning created the roadmap for all future creative.

 

Work Includes:

Brand Positioning Strategy
Brand Book
Campaign Development
Brand Photography

 

The Brand Book

 
 
 
 

Advertising Campaign Development

 
 
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More Work
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